Muhammad Asdaf is a seasoned finance executive with over three decades of experience across manufacturing, projects, and the services industry. His career reflects deep expertise in financial leadership, corporate governance, strategic planning, and operational transformation within both multinational corporations and diversified business groups.

Mr. Asdaf currently serves as the Chief Financial Officer of Al Tilal Steel Company Limited, where he provides strategic oversight of the finance function, including planning and budgeting, accounting and tax affairs, and raw material procurement. He plays a pivotal role in optimizing efficiency across financial and operational systems and contributes to Al Tilal’s long-term growth through disciplined financial stewardship.

Prior to joining Al Tilal Steel, he founded A&Y Business Solutions (Pte) Limited, offering outsourced accounting and financial support to international clients. He also provided back-office financial services to local developers and hospitals in Pakistan.

From 2017 to 2021, Mr. Asdaf was the Director and CFO of Rafhan Maize Products Co. Limited, where he led all financial operations, oversaw strategic procurement of key raw materials, and directed the successful restructuring of a high-value animal nutrition business.

As CFO of Muller & Philips Pakistan from 2015 to 2017, he led the financial turnaround of OCS courier service, managed the integration of acquired businesses, and played a strategic role in administrative and legal functions.

During his eight-year tenure at Mondelez (formerly Kraft Foods Pakistan), Mr. Asdaf served as Director Finance and Company Secretary. He was instrumental in major cost-saving initiatives, the acquisition and integration of the Tang business, and the successful upgrade of the company’s SAP systems.

His earlier career includes leadership roles at Tyco Fire & Security Pakistan, where he served as CFO and Company Secretary, managing board-level compliance, risk, and project finance. At Philips Electrical Industries, he led treasury and corporate finance and played a key role in the demerger of its major domestic appliances business.

He began his finance career with Fecto Group of Industries and Dewan Group, where he handled large-scale project financing including international bond floatations, before joining KPMG Taseer Hadi Khalid & Co. as Assistant Manager Audit. At KPMG, he led key statutory audits, staff training, and international reconciliation assignments.

Mr. Asdaf is a Fellow Chartered Accountant from the Institute of Chartered Accountants of Pakistan and holds a Bachelor of Commerce from the University of Karachi.

His career is marked by a consistent focus on financial governance, operational improvement, and strategic transformation across sectors and geographies.