Our Vision

To be the fastest growing Steel Manufacturing Company within the Middle East and be the Market leader.

Our Mission

To achieve sustainable growth in the shortest possible time by achieving standards of excellence in human resource and technology and contribute towards a better economic future with benefit to the environment.

Our Values

Our Core Values umbrella everything we do. We live these values for two reasons; these are good and right and these epitomize our Company’s integrity, which we believe will produce value for our stakeholders over the long term.

  • Integrity: We have Integrity. We are open and honest and act with integrity in whatever we do
  • Respect: We value and respect each other, company rules & regulations and values
  • Accountability: We hold ourselves responsible for our actions and act with responsibility
  • Excellence: We strive to achieve excellence in whatever we do
  • Safety First: We strive to provide a safe workplace to our employees, visitors and community.